The supporting artwork to a song really has to complement the song and be worthwhile. The colours used in for this image really support the idea of a "paradise" which is what the song is all about. The light blue and bright colours: pink, yellow, white, green and red are all bright colours that make you someone would associate with a paradise. Many people may think to a paradise island like Hawaii, when thinking of this song and you get the same idea from the artwork above. The font is also quite bubbly and then there is also the picture of a butterfly drawn in a similar fashion to the text. From this i would take that the font has to fit in with the rest of the digipak, similar to this one.
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